Everything You Should Know to Master LinkedIn Sponsored Content

When you’ve finished creating valuable content, you need distribution channels to amplify its reach. LinkedIn is, and has been, a growing platform for quality content because members. It is largely made up of professionals and networkers. With over 467 million members creating over 9 billion content impressions in the LinkedIn feed every week, it’s safe to say that content helps them keep coming back for more.
To help digital marketers identify and connect with the most relevant audience, LinkedIn has created a number of advertising options for marketers to benefit from. The most popular among those is LinkedIn Sponsored Content.